A major player in mass distribution, Carrefour wanted to share their daily lives with its franchisees through an internal magazine. Concerto took care of producing 4 magazines per year with a new layout, a new journalistic approach and photo reports highlighting each franchisee. This required meeting its franchisees to illustrate the elements highlighted in the article. In addition to the details of the products on the shelves, we had to be able to highlight the staff. As franchisees are not always used to posing, we had to be able to put them at ease.