Graphic Design / Case Study

Dan Hunter

Dan has become a credible player in the fitness field. Since the launch of his activities, he has entrusted Gilles with most of his communication documents, starting with his visual identity. A new website was launched at the beginning of 2020.

Visual identity

Creation of a completely new identity including stationery, posters but also certain accessories.

Logo + Business cards

Textiles

T-shirt, training, sweater, sweatshirt, so many clothes and accessories that had to be put in Dan’s colors.

Textiles

Graphisme

Site internet

Creation of a responsive website.

Guerrilla campaign in the parks of Brussels

The idea was to promote the use of parks for bootcamps. The idea was to associate street furniture with exercises. Small explanatory sheets were hung on public benches, at red lights near a park or on public lighting. So that it does not damage the furniture (no stickers). The originality of the campaign aroused the curiosity of park managers. To the point of suggesting to Dan Hunter not to remove them for 6 months.

Concept + Posters + Illustrations